about the book

HOW
WINNERS
SELL

Order here for the best price for up to 49 books.

Contact us for volume purchases.

In the second edition, there is 40% brand new, relevant and actionable content covering critical skills: selling to boards of directors, mitigating perceived customer risk, building personal brands, the reasons why salespeople lose deals, handling RFPs, leveraging politics in your customers’ organizations, devising unbeatable sales strategies, best-practices for flawless execution, and how to more effectively lead and manage your virtual sales team. It will intensify your efforts no matter what sales methodology you may use.

A guide for every sales professional, your sales team, and a gift for your customers or prospects.

The cover and introductory pages of How Winners Sell can be customized for your company.

Praise for the new Second Edition:

"Dave Stein really knows how to make the art and science of selling make sense. He then does an unbelievably effective job at helping his clients/readers put that knowledge and understanding into practice, offering practical strategies that really work! I have used Dave’s tools and techniques for several years. They have benefited me, my company, my customers, and my shareholders. This is a must read for all executives, senior managers, and everyone in sales. Actually, this is a must read for all!"

Stephen N. Kahane, MD, MS
Vice Chairman & Chief Strategy Officer
VitalWorks, Inc.

"Not one of those books you always see on the latest fad in selling… world-class, reality-based guidance by one of the best. Stein has a deep knowledge of what it takes to win especially with the extreme challenges we all face today. A must-read."

Mike Clayville, VP & General Manager, General Territories
BEA Systems

"Even if 'sales' in not in our title, we who develop new business face ever-increasing challenges. Stein cuts right to the chase… most enjoyable, yet very direct… what we have to do to make the sale or to get the client. I have successfully followed, and will continue to follow his advice."

Ralph M. Engel, Esq.
Partner
Sonnenschein Nath & Rosenthal LLP, New York City

I want to buy from credible business people who can prove they understand my world and show me how they can contribute to my company achieving its business goals and objectives. Dave Stein's explanation of how to sell business value to executives is right on target.

Dan Kossmann
CFO
OutStart Inc.

An important perspective on professional selling in a business to business environment. A salesperson's professionalism and business attitude is as important as the valuable strategies and tactics found in this updated second addition. Dave Stein does an excellent job. A valuable read.

Ric Steere
Vice President of Sales
Vision Service Plan

Stein’s How Winners Sell 2nd Edition delivers with a comprehensive and updated view on the 21 selling strategies and how they can lead to successful enterprise wide selling. An easy read it should be kept close at hand as a "Thee Reference Guide" to successful selling.

Tom Miller
Executive Vice President
Intermec Technologies Corporation

"From simple to complex sales… an easy-to-follow process for success. Another home run—this one targeted at selling to today's more savvy buyers, whatever echelon they occupy. A great read!"

Diane S. Mitchell,
Sr. Marketing Manager
Bayer Healthcare

"Dave Stein is to B2B selling what Betty Crocker is to cooking...indispensable. Regardless of whether you’re a novice salesperson, a seasoned professional, or a sales leader, Dave Stein’s new book is essential reading. Keep one under your pillow and don’t leave home without it!"

Tom Stigler
Corporate VP of Sales
The NPD Group, Inc.

"How Winners Sell is a “must follow” guide to transform a salesperson into a successful business person who gains “return access” to the executive suite.”

Kelly Blomquist
Director, Americas Marketing
PTC

"Transforms salespeople into trusted business advisors… a must-read for all of my new hires."

Greg Brown
Director, National Accounts
WebEx Communications

"My entire sales team used the first edition of “How Winners Sell” to develop a winning approach to selling that has made a difference where it’s most important: in our bottom line. However, the selling environment we are in has been quickly changing, and along with it, the recipe of how to make the sale. With The Second Edition, Stein has once again done a superb job of articulating those essential elements that will drive sales success in this New Economy."

Robert Heise
VP & General Manager
Richardson Electronics, Ltd.